{"id":14793,"date":"2026-04-23T12:33:00","date_gmt":"2026-04-23T11:33:00","guid":{"rendered":"https:\/\/lamarina.bj\/?p=14793"},"modified":"2026-04-23T14:16:08","modified_gmt":"2026-04-23T13:16:08","slug":"innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent","status":"publish","type":"post","link":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/","title":{"rendered":"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&rsquo;archivage cr\u00e9atif du continent"},"content":{"rendered":"\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\"><strong>Digital, La Marina BJ<\/strong><\/mark> \u2014 <strong><em>Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l&rsquo;homme derri\u00e8re cette innovation.<\/em><\/strong><\/p>\n\n\n\n<p>Dans l\u2019\u00e9cosyst\u00e8me num\u00e9rique africain, une campagne brillante n\u00e9e \u00e0 Cotonou ou \u00e0 Dakar a souvent la dur\u00e9e de vie d\u2019un \u00ab scroll \u00bb. Une fois le budget m\u00e9dia \u00e9puis\u00e9, les visuels et les strat\u00e9gies disparaissent dans les tr\u00e9fonds des algorithmes, rendant la capitalisation d\u2019exp\u00e9rience quasi impossible pour les professionnels du secteur. C\u2019est pour briser ce cycle de l\u2019\u00e9ternel recommencement que Gildas Attachi a lanc\u00e9 Le D\u00e9p\u00f4t.<\/p>\n\n\n\n<h2 id=\"de-linconfort-a-linfrastructure\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">De l\u2019inconfort \u00e0 l&rsquo;infrastructure<\/mark><\/h2>\n\n\n\n<p>L\u2019id\u00e9e n\u2019est pas n\u00e9e dans un laboratoire de code, mais d\u2019un constat de terrain. En observant les difficult\u00e9s d\u2019une cons\u0153ur Community Manager \u00e0 documenter ses ressources pour un outil de r\u00e9f\u00e9rence, Gildas Attachi, expert en communication aujourd\u2019hui bas\u00e9 au Qu\u00e9bec, identifie un vide structurel.<\/p>\n\n\n\n<p>\u00ab Quand j&rsquo;ai commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 la solution, j&rsquo;ai r\u00e9alis\u00e9 que l&rsquo;id\u00e9e \u00e9tait plus large que je ne le pensais. On passe d\u2019un simple outil de collecte \u00e0 une biblioth\u00e8que, un espace de m\u00e9moire, une vitrine pour un travail qui dispara\u00eet dans le flux des r\u00e9seaux sociaux sans laisser de trace \u00bb, explique le fondateur. Malgr\u00e9 un profil \u00e9loign\u00e9 du d\u00e9veloppement web, il a choisi d\u2019apprendre \u00ab sur le tas \u00bb, utilisant les outils No-Code et l\u2019intelligence artificielle pour b\u00e2tir, en un mois et apr\u00e8s des \u00ab nuits frustrantes de r\u00e9flexion et de prototypage \u00bb, une premi\u00e8re version fonctionnelle (<a href=\"https:\/\/ledepot.createevesafrica.com\/?fbclid=Iwb21leARW-bBjbGNrBFb5q2V4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHh6xAQWB2Tm0YQjYSLB51EbEupoUnu1WkMtJO8_4pNs6pNh4cIbtC2gShyRq_aem_B5RV68yiwWBJsORO54IWBg\" type=\"link\" id=\"https:\/\/ledepot.createevesafrica.com\/?fbclid=Iwb21leARW-bBjbGNrBFb5q2V4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHh6xAQWB2Tm0YQjYSLB51EbEupoUnu1WkMtJO8_4pNs6pNh4cIbtC2gShyRq_aem_B5RV68yiwWBJsORO54IWBg\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\"><strong>Ici<\/strong><\/mark><\/a>)<\/p>\n\n\n\n<h2 id=\"une-ambition-centraliser-pour-mieux-valoriser\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Une ambition : centraliser pour mieux valoriser<\/mark><\/h2>\n\n\n\n<p>Le concept est simple, permettre aux marques et aux cr\u00e9atifs (CM, copywriters, strat\u00e8ges) de soumettre leurs campagnes, d&rsquo;y joindre l&rsquo;intention cr\u00e9ative et de les classer par secteur, pays ou occasion. Le D\u00e9p\u00f4t se veut \u00eatre \u00e0 la communication ce que GitHub est aux d\u00e9veloppeurs, c&rsquo;est \u00e0 dire un espace de documentation et de r\u00e9putation.<\/p>\n\n\n\n<p>Pour Gildas Attachi, la fragmentation du march\u00e9 africain n\u2019est pas une fatalit\u00e9 li\u00e9e \u00e0 un manque de volont\u00e9, mais \u00e0 un manque d\u2019outils partag\u00e9s. \u00ab La fragmentation se r\u00e9duit quand on cr\u00e9e des espaces partag\u00e9s. Le D\u00e9p\u00f4t est une r\u00e9ponse \u00e0 ce manque d\u2019infrastructure \u00bb, pr\u00e9cise-t-il. Les premiers chiffres confirment la pertinence de la d\u00e9marche. En quelques semaines d&rsquo;apr\u00e8s le fondateur, la plateforme a d\u00e9j\u00e0 s\u00e9duit plus de 160 membres inscrits et r\u00e9f\u00e9rence plus de 110 campagnes.<\/p>\n\n\n\n<p>L\u2019acc\u00e8s \u00e0 la biblioth\u00e8que de la plateforme est libre, favorisant l\u2019inspiration transfrontali\u00e8re. Un charg\u00e9 de communication au Togo peut d\u00e9sormais analyser, en quelques clics, les m\u00e9caniques d&rsquo;une campagne prim\u00e9e en C\u00f4te d&rsquo;Ivoire.<\/p>\n\n\n\n<h2 id=\"quel-avenir-pour-le-depot\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Quel avenir pour Le D\u00e9p\u00f4t ?<\/mark><\/h2>\n\n\n\n<p>Si la plateforme est aujourd\u2019hui ax\u00e9e sur la communaut\u00e9 et la gratuit\u00e9, l\u2019ambition \u00e0 moyen terme est de \u00ab faire \u00e9voluer la plateforme vers quelque chose de plus complet, avec des fonctionnalit\u00e9s qui permettront aux professionnels de mieux documenter leur travail, de construire leur portfolio et d&rsquo;\u00eatre reconnus pour ce qu&rsquo;ils produisent. \u00bb indique Gildas Attachi.<\/p>\n\n\n\n<p>Dans un secteur o\u00f9 les cr\u00e9atifs travaillent souvent dans l&rsquo;ombre des grandes marques, Le D\u00e9p\u00f4t offre enfin un nom et une adresse \u00e0 l&rsquo;excellence cr\u00e9ative africaine. Comme le r\u00e9sume Gildas Attachi, \u00ab Le D\u00e9p\u00f4t, c&rsquo;est l&rsquo;endroit o\u00f9 le travail des communicants africains cesse de dispara\u00eetre. \u00bb Le rendez-vous est pris pour la version enrichie, qui devrait offrir de nouvelles opportunit\u00e9s de mise en relation et de documentation pour ceux qui font briller les marques sur le continent.<\/p>\n","protected":false},"excerpt":{"rendered":"Digital, La Marina BJ \u2014 Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires&hellip;\n","protected":false},"author":3,"featured_media":14794,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[2144],"tags":[41,2146,2147,2145],"class_list":{"0":"post-14793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"tag-benin","9":"tag-gildas-attachi","10":"tag-innovation-digitale","11":"tag-le-depot","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&#039;archivage cr\u00e9atif du continent - LA MARINA BJ<\/title>\n<meta name=\"description\" content=\"Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l&#039;homme derri\u00e8re cette innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&#039;archivage cr\u00e9atif du continent - LA MARINA BJ\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l&#039;homme derri\u00e8re cette innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/\" \/>\n<meta property=\"og:site_name\" content=\"LA MARINA BJ\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T11:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T13:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lamarina.bj\/wp-content\/uploads\/2026\/04\/1776883372093.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La Marina BJ - Team Veille &amp; Projets publics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La Marina BJ - Team Veille &amp; Projets publics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/\"},\"author\":{\"name\":\"La Marina BJ - Team Veille &amp; Projets publics\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/#\\\/schema\\\/person\\\/ef8156a370905ead8612d9fe5f2fedbe\"},\"headline\":\"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&rsquo;archivage cr\u00e9atif du continent\",\"datePublished\":\"2026-04-23T11:33:00+00:00\",\"dateModified\":\"2026-04-23T13:16:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/\"},\"wordCount\":686,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lamarina.bj\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1776883372093.jpg\",\"keywords\":[\"B\u00e9nin\",\"Gildas Attachi\",\"Innovation digitale\",\"Le D\u00e9p\u00f4t\"],\"articleSection\":[\"INNOVATION\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"SearchResultsPage\"],\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/\",\"url\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/\",\"name\":\"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d'archivage cr\u00e9atif du continent - LA MARINA BJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lamarina.bj\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1776883372093.jpg\",\"datePublished\":\"2026-04-23T11:33:00+00:00\",\"dateModified\":\"2026-04-23T13:16:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/#\\\/schema\\\/person\\\/ef8156a370905ead8612d9fe5f2fedbe\"},\"description\":\"Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l'homme derri\u00e8re cette innovation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lamarina.bj\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1776883372093.jpg\",\"contentUrl\":\"https:\\\/\\\/lamarina.bj\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/1776883372093.jpg\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2026\\\/04\\\/23\\\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/darkslategrey-quetzal-980263.hostingersite.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&rsquo;archivage cr\u00e9atif du continent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/#website\",\"url\":\"https:\\\/\\\/lamarina.bj\\\/\",\"name\":\"LA MARINA BJ\",\"description\":\"Votre portail vers l&#039;information strat\u00e9gique au B\u00e9nin, en Afrique et au-del\u00e0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lamarina.bj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/#\\\/schema\\\/person\\\/ef8156a370905ead8612d9fe5f2fedbe\",\"name\":\"La Marina BJ - Team Veille &amp; Projets publics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b56740eda81210101c8acebdd7c5c7db1bd0ab57f63df607996683fa153ff0d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b56740eda81210101c8acebdd7c5c7db1bd0ab57f63df607996683fa153ff0d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b56740eda81210101c8acebdd7c5c7db1bd0ab57f63df607996683fa153ff0d0?s=96&d=mm&r=g\",\"caption\":\"La Marina BJ - Team Veille &amp; Projets publics\"},\"description\":\"La Team Veille &amp; Projets publics de La Marina BJ est d\u00e9di\u00e9e \u00e0 la surveillance proactive des dynamiques institutionnelles impuls\u00e9es par l\u2019\u00c9tat, les agences publiques, les collectivit\u00e9s territoriales ainsi que les partenaires techniques et financiers. Gr\u00e2ce \u00e0 une veille strat\u00e9gique permanente, cette \u00e9quipe identifie et suit les projets de d\u00e9veloppement, les \u00e9tudes pr\u00e9alables et les investissements publics majeurs. Elle documente les politiques sectorielles, analyse les enjeux techniques, \u00e9conomiques, sociaux et environnementaux, et produit des contenus exclusifs pour \u00e9clairer les mutations structurelles.\",\"url\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/author\\\/simahou\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d'archivage cr\u00e9atif du continent - LA MARINA BJ","description":"Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l'homme derri\u00e8re cette innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/","og_locale":"fr_FR","og_type":"article","og_title":"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d'archivage cr\u00e9atif du continent - LA MARINA BJ","og_description":"Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l'homme derri\u00e8re cette innovation.","og_url":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/","og_site_name":"LA MARINA BJ","article_published_time":"2026-04-23T11:33:00+00:00","article_modified_time":"2026-04-23T13:16:08+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/lamarina.bj\/wp-content\/uploads\/2026\/04\/1776883372093.jpg","type":"image\/jpeg"}],"author":"La Marina BJ - Team Veille &amp; Projets publics","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"La Marina BJ - Team Veille &amp; Projets publics","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#article","isPartOf":{"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/"},"author":{"name":"La Marina BJ - Team Veille &amp; Projets publics","@id":"https:\/\/lamarina.bj\/#\/schema\/person\/ef8156a370905ead8612d9fe5f2fedbe"},"headline":"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&rsquo;archivage cr\u00e9atif du continent","datePublished":"2026-04-23T11:33:00+00:00","dateModified":"2026-04-23T13:16:08+00:00","mainEntityOfPage":{"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/"},"wordCount":686,"commentCount":0,"image":{"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#primaryimage"},"thumbnailUrl":"https:\/\/lamarina.bj\/wp-content\/uploads\/2026\/04\/1776883372093.jpg","keywords":["B\u00e9nin","Gildas Attachi","Innovation digitale","Le D\u00e9p\u00f4t"],"articleSection":["INNOVATION"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#respond"]}]},{"@type":["WebPage","SearchResultsPage"],"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/","url":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/","name":"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d'archivage cr\u00e9atif du continent - LA MARINA BJ","isPartOf":{"@id":"https:\/\/lamarina.bj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#primaryimage"},"image":{"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#primaryimage"},"thumbnailUrl":"https:\/\/lamarina.bj\/wp-content\/uploads\/2026\/04\/1776883372093.jpg","datePublished":"2026-04-23T11:33:00+00:00","dateModified":"2026-04-23T13:16:08+00:00","author":{"@id":"https:\/\/lamarina.bj\/#\/schema\/person\/ef8156a370905ead8612d9fe5f2fedbe"},"description":"Face \u00e0 l\u2019\u00e9ph\u00e9m\u00e8re des r\u00e9seaux sociaux et au manque d\u2019archivage des campagnes publicitaires sur le continent, un professionnel de la communication a lanc\u00e9 \u00ab Le D\u00e9p\u00f4t \u00bb. Cette plateforme in\u00e9dite ambitionne de devenir la m\u00e9moire collective et le portfolio g\u00e9ant des cr\u00e9atifs africains. Rencontre avec Gildas Attachi, l'homme derri\u00e8re cette innovation.","breadcrumb":{"@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#primaryimage","url":"https:\/\/lamarina.bj\/wp-content\/uploads\/2026\/04\/1776883372093.jpg","contentUrl":"https:\/\/lamarina.bj\/wp-content\/uploads\/2026\/04\/1776883372093.jpg","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/lamarina.bj\/index.php\/2026\/04\/23\/innovation-le-beninois-gildas-attachi-cree-le-depot-le-premier-hub-darchivage-creatif-du-continent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/darkslategrey-quetzal-980263.hostingersite.com\/"},{"@type":"ListItem","position":2,"name":"Innovation : Le B\u00e9ninois Gildas Attachi cr\u00e9e \u00ab Le D\u00e9p\u00f4t \u00bb, le premier hub d&rsquo;archivage cr\u00e9atif du continent"}]},{"@type":"WebSite","@id":"https:\/\/lamarina.bj\/#website","url":"https:\/\/lamarina.bj\/","name":"LA MARINA BJ","description":"Votre portail vers l&#039;information strat\u00e9gique au B\u00e9nin, en Afrique et au-del\u00e0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lamarina.bj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/lamarina.bj\/#\/schema\/person\/ef8156a370905ead8612d9fe5f2fedbe","name":"La Marina BJ - Team Veille &amp; Projets publics","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b56740eda81210101c8acebdd7c5c7db1bd0ab57f63df607996683fa153ff0d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b56740eda81210101c8acebdd7c5c7db1bd0ab57f63df607996683fa153ff0d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56740eda81210101c8acebdd7c5c7db1bd0ab57f63df607996683fa153ff0d0?s=96&d=mm&r=g","caption":"La Marina BJ - Team Veille &amp; Projets publics"},"description":"La Team Veille &amp; Projets publics de La Marina BJ est d\u00e9di\u00e9e \u00e0 la surveillance proactive des dynamiques institutionnelles impuls\u00e9es par l\u2019\u00c9tat, les agences publiques, les collectivit\u00e9s territoriales ainsi que les partenaires techniques et financiers. Gr\u00e2ce \u00e0 une veille strat\u00e9gique permanente, cette \u00e9quipe identifie et suit les projets de d\u00e9veloppement, les \u00e9tudes pr\u00e9alables et les investissements publics majeurs. Elle documente les politiques sectorielles, analyse les enjeux techniques, \u00e9conomiques, sociaux et environnementaux, et produit des contenus exclusifs pour \u00e9clairer les mutations structurelles.","url":"https:\/\/lamarina.bj\/index.php\/author\/simahou\/"}]}},"_links":{"self":[{"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/posts\/14793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/comments?post=14793"}],"version-history":[{"count":3,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/posts\/14793\/revisions"}],"predecessor-version":[{"id":14801,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/posts\/14793\/revisions\/14801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/media\/14794"}],"wp:attachment":[{"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/media?parent=14793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/categories?post=14793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lamarina.bj\/index.php\/wp-json\/wp\/v2\/tags?post=14793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}