{"id":15298,"date":"2026-05-26T18:09:21","date_gmt":"2026-05-26T17:09:21","guid":{"rendered":"https:\/\/lamarina.bj\/?p=15298"},"modified":"2026-05-26T18:09:22","modified_gmt":"2026-05-26T17:09:22","slug":"economie-locale-la-mairie-dabomey-calavi-annonce-un-recensement-denvergure-des-supports-publicitaires","status":"publish","type":"post","link":"https:\/\/lamarina.bj\/index.php\/2026\/05\/26\/economie-locale-la-mairie-dabomey-calavi-annonce-un-recensement-denvergure-des-supports-publicitaires\/","title":{"rendered":"\u00c9conomie locale : La mairie d’Abomey-Calavi annonce un recensement d’envergure des supports publicitaires"},"content":{"rendered":"\n

Gouvernance, La Marina BJ<\/strong><\/mark> – La municipalit\u00e9 d\u2019Abomey-Calavi d\u00e9ploie une nouvelle strat\u00e9gie de mobilisation de ses ressources financi\u00e8res. \u00c0 travers un communiqu\u00e9 officiel, l\u2019administration communale a annonc\u00e9 le lancement d\u2019une op\u00e9ration de recensement syst\u00e9matique des supports publicitaires et des occupations du domaine public, marquant une volont\u00e9 ferme de corr\u00e9ler dynamisme commercial et optimisation fiscale.<\/em><\/strong><\/p>\n\n\n\n

Dans un contexte o\u00f9 les collectivit\u00e9s locales cherchent \u00e0 renforcer leur autonomie financi\u00e8re, la mairie d\u2019Abomey-Calavi mise sur la r\u00e9gularisation de son paysage publicitaire. Selon la note consult\u00e9e par La Marina BJ, cette op\u00e9ration vise deux objectifs majeurs : l\u2019accroissement des recettes propres et une gestion rationalis\u00e9e de l\u2019espace urbain. Pour l\u2019administration municipale, il ne s\u2019agit pas seulement de recouvrer des taxes, mais de disposer d\u2019une base de donn\u00e9es fiable pour piloter plus efficacement le d\u00e9veloppement d’une commune en pleine expansion d\u00e9mographique et \u00e9conomique.<\/p>\n\n\n\n

Un audit exhaustif de la visibilit\u00e9 commerciale<\/mark><\/h2>\n\n\n\n

Le p\u00e9rim\u00e8tre de ce recensement est particuli\u00e8rement large, englobant tous les leviers de visibilit\u00e9 des agents \u00e9conomiques. Sont concern\u00e9s les enseignes et totems de devanture, les panneaux publicitaires de tous formats, ainsi que les banderoles et affiches. Au-del\u00e0 du volet publicitaire, l\u2019op\u00e9ration cible \u00e9galement les occupations temporaires ou permanentes du domaine public \u00e0 des fins commerciales. Cette approche inclusive permet \u00e0 la municipalit\u00e9 d\u2019identifier chaque point d’exploitation \u00e9conomique de l’espace public, garantissant ainsi une \u00e9quit\u00e9 de traitement entre les diff\u00e9rents op\u00e9rateurs install\u00e9s sur le territoire communal.<\/p>\n\n\n\n

Sur le plan op\u00e9rationnel, des agents recenseurs d\u00fbment mandat\u00e9s par la mairie sillonneront l\u2019ensemble des quartiers de la commune pour proc\u00e9der \u00e0 l\u2019identification et \u00e0 l\u2019enregistrement des installations. Cette phase de terrain est cruciale pour la mise \u00e0 jour du fichier des contribuables et la s\u00e9curisation des recettes non fiscales. En invitant les acteurs concern\u00e9s \u00e0 r\u00e9server un accueil favorable \u00e0 ces \u00e9quipes, le signataire du communiqu\u00e9 souligne l\u2019importance d\u2019une collaboration franche entre le secteur priv\u00e9 et l\u2019administration. Cette mesure, qui prend d\u00e9j\u00e0 effet, souligne l’engagement de la mairie \u00e0 faire du domaine public un levier de croissance structur\u00e9 et p\u00e9renne.<\/p>\n","protected":false},"excerpt":{"rendered":"Gouvernance, La Marina BJ – La municipalit\u00e9 d\u2019Abomey-Calavi d\u00e9ploie une nouvelle strat\u00e9gie de mobilisation de ses ressources financi\u00e8res.…\n","protected":false},"author":8,"featured_media":15299,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[2231],"tags":[1086,2232],"class_list":{"0":"post-15298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie-locale","8":"tag-abomey-calavi","9":"tag-recensement-denvergure-des-supports-publicitaires","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"\n\u00c9conomie locale : La mairie d'Abomey-Calavi annonce un recensement d'envergure des supports publicitaires - 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