{"id":15736,"date":"2026-06-29T16:12:00","date_gmt":"2026-06-29T15:12:00","guid":{"rendered":"https:\/\/lamarina.bj\/?p=15736"},"modified":"2026-06-29T11:16:06","modified_gmt":"2026-06-29T10:16:06","slug":"la-com-de-la-poste-du-benin-echappe-a-ag-partners-africa-au-profit-de-co-international","status":"publish","type":"post","link":"https:\/\/lamarina.bj\/index.php\/2026\/06\/29\/la-com-de-la-poste-du-benin-echappe-a-ag-partners-africa-au-profit-de-co-international\/","title":{"rendered":"La com de la Poste du B\u00e9nin \u00e9chappe \u00e0 AG PARTNERS AFRICA au profit de CO INTERNATIONAL"},"content":{"rendered":"\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\"><strong>Business, La Marina BJ<\/strong><\/mark> &#8211; <strong><em>Dans les coulisses des attributions de contrats, la notori\u00e9t\u00e9 ne garantit plus le succ\u00e8s. Le g\u00e9ant AG PARTNERS AFRICA, alli\u00e9 historique du r\u00e9seau mondial Publicis dans la sous-r\u00e9gion, vient de l&rsquo;apprendre \u00e0 ses d\u00e9pens en se faisant \u00e9vincer d&rsquo;un contrat de communication strat\u00e9gique estim\u00e9 \u00e0 80 millions de FCFA. C&rsquo;est l&rsquo;agence locale CO INTERNATIONAL qui rafle la mise.<\/em><\/strong><\/p>\n\n\n\n<p>En qu\u00eate d&rsquo;une agence conseil pour piloter sa strat\u00e9gie globale, La Poste du B\u00e9nin SA avait attir\u00e9 les plus grandes signatures de la place pour ce contrat de deux ans. Mais au terme d&rsquo;une s\u00e9lection impitoyable, la gestion de l&rsquo;image de l&rsquo;institution postale nationale est confi\u00e9e \u00e0 CO INTERNATIONAL, port\u00e9e par le duo Prince Agbodjan Olsen et Agueh Ulrick.<\/p>\n\n\n\n<h2 id=\"une-serie-de-disqualifications\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Une s\u00e9rie de disqualifications<\/mark><\/h2>\n\n\n\n<p>Si la victoire de CO INTERNATIONAL passe plut\u00f4t inaper\u00e7ue, elle s\u2019est pourtant dessin\u00e9e sur les ruines des favoris de la place. Huit agences de premier plan s\u2019\u00e9taient align\u00e9es sur la ligne de d\u00e9part, promettant une belle bataille de concepts. Pourtant, la comp\u00e9tition a tourn\u00e9 court, se transformant en une v\u00e9ritable h\u00e9catombe administrative o\u00f9 six des candidats ont \u00e9t\u00e9 \u00e9limin\u00e9s d&rsquo;entr\u00e9e de jeu pour de simples erreurs de forme sur leurs enveloppes de candidature.<\/p>\n\n\n\n<p>Le cas d&rsquo;AG PARTNERS AFRICA est \u00e0 ce titre le plus \u00e9difiant. Malgr\u00e9 son statut de poids lourd et son ancrage international via Publicis, l&rsquo;agence a vu ses chances s&rsquo;effondrer pour une simple maladresse r\u00e9dactionnelle, ayant inscrit la mention superflue \u00ab LOT UNIQUE \u00bb sur son pli. Elle n&rsquo;est pas la seule \u00e0 avoir tr\u00e9buch\u00e9 sur le tapis rouge de la rigueur proc\u00e9durale. Des acteurs majeurs tels que HARMONIES SARL, ANGLES D&rsquo;AFRIQUE SARL, HERAUS SARL, HIBOO COMMUNICATION et PROXIMITY GROUP AFRICA ont tous subi la m\u00eame sentence, disqualifi\u00e9s pour des d\u00e9fauts d&rsquo;anonymat ou des erreurs d&rsquo;adressage envers l&rsquo;institution publique.<\/p>\n\n\n\n<p>Une fois le paysage nettoy\u00e9 de ses mastodontes, le d\u00e9nouement s&rsquo;est jou\u00e9 dans un face-\u00e0-face final entre deux rescap\u00e9s \u00e0 savoir GEBATEC et CO INTERNATIONAL. Et c\u2019est sur le terrain de l&rsquo;optimisation financi\u00e8re que le duo Agbodjan-Agueh a port\u00e9 l&rsquo;estocade. L\u00e0 o\u00f9 GEBATEC affichait des pr\u00e9tentions \u00e0 hauteur de 76 millions de FCFA hors taxes, CO INTERNATIONAL s&rsquo;est montr\u00e9e bien plus agressive et comp\u00e9titive en proposant une offre \u00e0 69,9 millions de FCFA hors taxes, soit un package global de 82,4 millions de FCFA toutes taxes comprises. En se positionnant intelligemment sous l&rsquo;estimation budg\u00e9taire initiale de La Poste, l&rsquo;agence valide ses comp\u00e9tences techniques en m\u00eame temps qu\u2019elle signe un coup d\u2019\u00e9clat commercial.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Business, La Marina BJ &#8211; Dans les coulisses des attributions de contrats, la notori\u00e9t\u00e9 ne garantit plus le&hellip;\n","protected":false},"author":8,"featured_media":15737,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[110],"tags":[41,2294],"class_list":{"0":"post-15736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-benin","9":"tag-la-poste-du-benin","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La com de la Poste du B\u00e9nin \u00e9chappe \u00e0 AG PARTNERS AFRICA au profit de CO INTERNATIONAL - LA MARINA BJ<\/title>\n<meta name=\"description\" content=\"Dans les coulisses des attributions de contrats, la notori\u00e9t\u00e9 ne garantit plus le succ\u00e8s. 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Le g\u00e9ant AG PARTNERS AFRICA, alli\u00e9 historique du r\u00e9seau mondial Publicis dans la sous-r\u00e9gion, vient de l&#039;apprendre \u00e0 ses d\u00e9pens en se faisant \u00e9vincer d&#039;un contrat de communication strat\u00e9gique estim\u00e9 \u00e0 80 millions de FCFA. 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