{"id":7418,"date":"2024-08-13T06:33:50","date_gmt":"2024-08-13T05:33:50","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=7418"},"modified":"2024-08-13T06:33:55","modified_gmt":"2024-08-13T05:33:55","slug":"azoli-la-nouvelle-strategie-de-lanpe-pour-amplifier-limpact-en-zones-rurales","status":"publish","type":"post","link":"https:\/\/lamarina.bj\/index.php\/2024\/08\/13\/azoli-la-nouvelle-strategie-de-lanpe-pour-amplifier-limpact-en-zones-rurales\/","title":{"rendered":"AZOLI : La nouvelle strat\u00e9gie de l&rsquo;ANPE pour amplifier l&rsquo;impact en zones rurales"},"content":{"rendered":"\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Emploi, B\u00e9nin <\/mark><\/strong>&#8211; <strong><em>Dans le cadre de son dispositif AZOLI, l\u2019Agence Nationale pour l\u2019Emploi (ANPE) a choisi de privil\u00e9gier les radios locales pour atteindre de mani\u00e8re rapide et efficace les jeunes des zones rurales. Consciente que ces jeunes s&rsquo;informent principalement via les radios de proximit\u00e9, l\u2019ANPE a ajust\u00e9 sa strat\u00e9gie de communication pour maximiser l\u2019impact du programme.<\/em><\/strong><\/p>\n\n\n\n<p>AZOLI, premi\u00e8re composante du Projet d\u2019inclusion des jeunes (ProDIJ), vise \u00e0 lutter contre le ch\u00f4mage et le sous-emploi parmi les jeunes de 18 \u00e0 30 ans ayant un niveau d&rsquo;instruction limit\u00e9. Pour que ce programme atteigne rapidement sa cible, l\u2019ANPE s\u2019appuie d\u00e9sormais sur les radios locales, un m\u00e9dia essentiel dans les zones rurales o\u00f9 l&rsquo;acc\u00e8s \u00e0 d&rsquo;autres sources d&rsquo;information est souvent restreint.<\/p>\n\n\n\n<p>Lors d\u2019un atelier de 05 jours organis\u00e9 la semaine derni\u00e8re \u00e0 Lokossa, 49 points focaux des radios de proximit\u00e9 partenaires du projet ont \u00e9t\u00e9 mobilis\u00e9s pour cr\u00e9er des contenus m\u00e9diatiques adapt\u00e9s. Encadr\u00e9s par Eug\u00e8ne Allossoukpo, sp\u00e9cialiste en communication du ProDIJ, et M. Abbey, chef du service communication de l\u2019ANPE, ces professionnels ont con\u00e7u des formats vari\u00e9s, tels que des magazines, des tables rondes, des microgrammes et des portraits, sp\u00e9cifiquement pens\u00e9s pour r\u00e9pondre aux besoins d&rsquo;information des jeunes en milieu rural.<\/p>\n\n\n\n<p>Cette approche montre l&rsquo;engagement de l\u2019ANPE \u00e0 adapter ses strat\u00e9gies de communication aux pr\u00e9f\u00e9rences et aux habitudes d&rsquo;information de sa cible. En misant sur les radios locales, l&rsquo;ANPE vise non seulement \u00e0 informer, mais aussi \u00e0 inciter rapidement ces jeunes \u00e0 s&rsquo;engager dans les d\u00e9marches d&rsquo;insertion professionnelle de Azoli.<\/p>\n\n\n\n<p>Avec le d\u00e9but de la diffusion cette semaine, l&rsquo;ANPE esp\u00e8re une r\u00e9activit\u00e9 accrue de la part des jeunes en milieu rural, renfor\u00e7ant ainsi l&rsquo;efficacit\u00e9 d&rsquo;AZOLI sur le terrain. Cette strat\u00e9gie, en phase avec les habitudes d&rsquo;information des populations cibl\u00e9es, pourrait bien transformer l&rsquo;approche de l&rsquo;insertion professionnelle dans les zones rurales du B\u00e9nin.<\/p>\n","protected":false},"excerpt":{"rendered":"Emploi, B\u00e9nin &#8211; Dans le cadre de son dispositif AZOLI, l\u2019Agence Nationale pour l\u2019Emploi (ANPE) a choisi de&hellip;\n","protected":false},"author":7,"featured_media":7419,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[191,239],"tags":[243,673,41],"class_list":{"0":"post-7418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-en-savoir-plus-2","8":"category-levenement-2","9":"tag-anpe","10":"tag-azoli","11":"tag-benin","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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