{"id":7701,"date":"2024-08-28T12:24:20","date_gmt":"2024-08-28T11:24:20","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=7701"},"modified":"2024-08-28T13:24:05","modified_gmt":"2024-08-28T12:24:05","slug":"benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city","status":"publish","type":"post","link":"https:\/\/lamarina.bj\/index.php\/2024\/08\/28\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\/","title":{"rendered":"B\u00e9nin : Le cabinet britannique Portland Communication d\u00e9croche un contrat pour rehausser l&rsquo;image de S\u00e8m\u00e8 City"},"content":{"rendered":"\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Communication, B\u00e9nin<\/mark><\/strong> &#8211; <strong><em>Selon nos informations, l&rsquo;Agence de D\u00e9veloppement de S\u00e8m\u00e8 City (ADSC) va conclure un partenariat strat\u00e9gique avec le cabinet britannique Portland Communication. <\/em><\/strong><\/p>\n\n\n\n<p>Ce partenariat, qui s&rsquo;\u00e9tendra sur trois ans, de 2024 \u00e0 2026, a pour ambition de propulser S\u00e8m\u00e8 City sur la sc\u00e8ne internationale, renfor\u00e7ant ainsi sa position de leader en mati\u00e8re de formation et d&rsquo;innovation sur le continent africain. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">En savoir plus <\/mark><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"une-reponse-unique-a-un-appel-doffres-selectif\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Une r\u00e9ponse unique \u00e0 un appel d\u2019offres s\u00e9lectif<\/mark><\/h2>\n\n\n\n<p>Le 25 avril 2024, l&rsquo;ADSC avait lanc\u00e9 un appel d&rsquo;offres, accompagn\u00e9 d&rsquo;une demande de propositions, dans le but de s\u00e9lectionner une agence de marketing d&rsquo;envergure internationale capable de relever les d\u00e9fis de communication et de financement auxquels S\u00e8m\u00e8 City est confront\u00e9e. Parmi les agences pr\u00e9s\u00e9lectionn\u00e9es figuraient Opinion &amp; Public BCW, Kaweru Group, Light Communication Expertise Technologie &amp; Travaux SARL, Portland Communication et Concerto West Africa. D\u2019apr\u00e8s notre source locale, Portland Communication a \u00e9t\u00e9 la seule agence \u00e0 r\u00e9pondre \u00e0 cet appel, soumettant une proposition technique qui s&rsquo;est distingu\u00e9e par sa pertinence et son ad\u00e9quation avec les objectifs de S\u00e8m\u00e8 City.<\/p>\n\n\n\n<p>Apr\u00e8s la validation des r\u00e9sultats techniques \u00e0 la fin du mois de juillet 2024, une s\u00e9ance d&rsquo;ouverture des offres a \u00e9t\u00e9 programm\u00e9e pour le 13 ao\u00fbt 2024. Portland a alors d\u00e9p\u00each\u00e9 deux de ses cadres \u00e0 Cotonou pour assister \u00e0 cette r\u00e9union d\u00e9cisive. \u00c0 l&rsquo;issue de cette s\u00e9ance, la proposition de Portland Communication, d&rsquo;un montant de 278.385.085,29 F CFA pour la premi\u00e8re ann\u00e9e, a re\u00e7u une approbation officielle, marquant une \u00e9tape cl\u00e9 dans le processus de conclusion de ce partenariat.<\/p>\n\n\n\n<h3 id=\"une-mission-de-vaste-portee-pour-portland-communication\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Une mission de vaste port\u00e9e pour Portland communication<\/mark><\/h3>\n\n\n\n<p>Selon nos informations la mission que s&rsquo;appr\u00eate \u00e0 confier S\u00e8m\u00e8 City \u00e0 Portland Communication se divise en deux volets principaux : le conseil strat\u00e9gique et op\u00e9rationnel en communication globale, ainsi que l&rsquo;accompagnement en lev\u00e9e de fonds.<\/p>\n\n\n\n<p>L&rsquo;objectif principal de cette mission est de positionner S\u00e8m\u00e8 City comme un leader dans les domaines de la formation professionnalisante, de l&#8217;employabilit\u00e9 et de l&rsquo;innovation en Afrique. Pour y parvenir, il est essentiel de renforcer la notori\u00e9t\u00e9, l&rsquo;attractivit\u00e9 et l&rsquo;influence de la marque S\u00e8m\u00e8 City, tant au niveau national qu&rsquo;international selon le projet.<\/p>\n\n\n\n<p>Les r\u00e9sultats attendus de ce partenariat incluent une augmentation significative des opportunit\u00e9s de lev\u00e9e de fonds aupr\u00e8s de fondations d&rsquo;entreprises de renomm\u00e9e mondiale, de philanthropes et de donateurs, ainsi que l&rsquo;\u00e9tablissement de relations solides et durables avec les principaux acteurs du financement innovant et de la philanthropie. De plus, l\u2019objectif final est de concr\u00e9tiser au moins cinq lev\u00e9es de fonds r\u00e9ussies aupr\u00e8s de ces partenaires strat\u00e9giques.<\/p>\n\n\n\n<p>Fond\u00e9 par Tim Allan, proche et communicant du pr\u00e9sident Patrice Talon depuis 2016 selon plusieurs sources concordantes, Portland Communication est reconnu pour son expertise en gestion de la r\u00e9putation, en conseil en affaires publiques et g\u00e9opolitiques, ainsi qu&rsquo;en strat\u00e9gie de marque.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Communication, B\u00e9nin &#8211; Selon nos informations, l&rsquo;Agence de D\u00e9veloppement de S\u00e8m\u00e8 City (ADSC) va conclure un partenariat strat\u00e9gique&hellip;\n","protected":false},"author":7,"featured_media":7702,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[57,191],"tags":[41,758,579],"class_list":{"0":"post-7701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-a-suivre","8":"category-en-savoir-plus-2","9":"tag-benin","10":"tag-portland-communication","11":"tag-seme-city","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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LA MARINA BJ\" \/>\n<meta property=\"og:description\" content=\"Selon nos informations, l&#039;Agence de D\u00e9veloppement de S\u00e8m\u00e8 City (ADSC) va conclure un partenariat de grande envergure avec le cabinet britannique Portland Communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lamarina.bj\/index.php\/2024\/08\/28\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\/\" \/>\n<meta property=\"og:site_name\" content=\"LA MARINA BJ\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T11:24:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-28T12:24:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lamarina.bj\/wp-content\/uploads\/2024\/08\/924750381281001652719802-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"1013\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La Marina Bj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La Marina Bj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/\"},\"author\":{\"name\":\"La Marina Bj\",\"@id\":\"https:\\\/\\\/darkslategrey-quetzal-980263.hostingersite.com\\\/#\\\/schema\\\/person\\\/aacfa21f9b2b53872c106c72803ca3fe\"},\"headline\":\"B\u00e9nin : Le cabinet britannique Portland Communication d\u00e9croche un contrat pour rehausser l&rsquo;image de S\u00e8m\u00e8 City\",\"datePublished\":\"2024-08-28T11:24:20+00:00\",\"dateModified\":\"2024-08-28T12:24:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/\"},\"wordCount\":539,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lamarina.bj\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/924750381281001652719802-2.jpg\",\"keywords\":[\"B\u00e9nin\",\"Portland communication\",\"S\u00e8m\u00e8 City\"],\"articleSection\":[\"\u00c0 SUIVRE\",\"EN SAVOIR PLUS\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"SearchResultsPage\"],\"@id\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/\",\"url\":\"https:\\\/\\\/lamarina.bj\\\/index.php\\\/2024\\\/08\\\/28\\\/benin-le-cabinet-britannique-portland-communication-decroche-un-contrat-pour-rehausser-limage-de-seme-city\\\/\",\"name\":\"B\u00e9nin : Le cabinet britannique Portland Communication d\u00e9croche un contrat pour rehausser l'image de S\u00e8m\u00e8 City - 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