{"id":7798,"date":"2024-09-02T14:40:17","date_gmt":"2024-09-02T13:40:17","guid":{"rendered":"https:\/\/lamarinabj.com\/?p=7798"},"modified":"2024-09-02T16:35:17","modified_gmt":"2024-09-02T15:35:17","slug":"yango-vs-gozem-a-cotonou-le-premier-round-est-il-un-simple-echauffement","status":"publish","type":"post","link":"https:\/\/lamarina.bj\/index.php\/2024\/09\/02\/yango-vs-gozem-a-cotonou-le-premier-round-est-il-un-simple-echauffement\/","title":{"rendered":"Yango Vs Gozem \u00e0 Cotonou : Le premier round est-il un simple \u00e9chauffement ?"},"content":{"rendered":"\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">E-Mobilit\u00e9, B\u00e9nin<\/mark> <\/strong> \u2013 <em style=\"\"><b>Depuis quelques semaines, le march\u00e9 b\u00e9ninois des transports urbains est anim\u00e9 par un v\u00e9ritable duel entre deux start-ups d\u2019e-mobilit\u00e9, Gozem, acteur bien \u00e9tabli depuis plusieurs ann\u00e9es, et Yango, qui a fait son entr\u00e9e il y a un mois. <\/b><\/em><strong><em>Ce premier round de confrontation a d\u00e9j\u00e0 vu les deux entreprises rivaliser d&rsquo;ing\u00e9niosit\u00e9 pour prendre l&rsquo;avantage. <\/em><\/strong><\/p>\n\n\n\n<p>Gozem, en renfor\u00e7ant sa pr\u00e9sence publicitaire et en ajustant ses offres, et Yango, avec des tarifs comp\u00e9titifs et une approche cibl\u00e9e, semblent poser les bases d\u2019une comp\u00e9tition qui ne fait que commencer.<\/p>\n\n\n\n<h4 id=\"gozem-un-ancien-sous-pression\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Gozem : Un ancien sous pression?<\/mark><\/h4>\n\n\n\n<p>Gozem, pr\u00e9sent au B\u00e9nin depuis plusieurs ann\u00e9es, a consolid\u00e9 sa position de leader du transport urbain en offrant une gamme vari\u00e9e de services. Cependant, l\u2019annonce de l&rsquo;arriv\u00e9e de Yango a forc\u00e9 l&rsquo;entreprise \u00e0 r\u00e9agir rapidement \u00e0 travers certaines actions. Gozem a intensifi\u00e9 ses efforts, notamment en lan\u00e7ant une nouvelle offre \u00ab\u00a0Eco+\u00a0\u00bb , en organisant une journ\u00e9e porte ouverte avec les influenceurs et en augmentant sa visibilit\u00e9 sur les panneaux publicitaires. Ces actions t\u00e9moignent d&rsquo;une volont\u00e9 de maintenir sa domination face \u00e0 l\u2019arriv\u00e9e de ce nouveau concurrent de taille.<\/p>\n\n\n\n<h4 id=\"yango-une-entree-calculee-sur-un-marche-deja-occupe\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Yango : Une entr\u00e9e calcul\u00e9e sur un march\u00e9 d\u00e9j\u00e0 occup\u00e9<\/mark><\/h4>\n\n\n\n<p>En un mois \u00e0 peine, Yango a cherch\u00e9 \u00e0 se faire une place sur le march\u00e9 b\u00e9ninois avec des strat\u00e9gies bien d\u00e9finies. En misant sur des prix attractifs, notamment avec des trajets \u00e0 partir de 355 FCFA et des r\u00e9ductions sur les premi\u00e8res courses, Yango a adopt\u00e9 une premi\u00e8re approche qui lui permet de rivaliser directement avec Gozem. L&rsquo;entreprise a \u00e9galement cibl\u00e9 ses efforts de communication sur les r\u00e9seaux sociaux notamment WhatsApp, tout en recrutant activement des chauffeurs pour renforcer sa capacit\u00e9 de service.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Le ciblage l\u00e0 est fort inh \ud83d\ude00 <br>Directement dans WhatsApp <a href=\"https:\/\/t.co\/g0MA5lukZX\">pic.twitter.com\/g0MA5lukZX<\/a><\/p>&mdash; \ud835\udc19\ud835\udc1e\u0301\ud835\udc26\ud835\udc22\ud835\udc1d\ud835\udc23\ud835\udc1a\ud835\udc27 (@Zmidjan1) <a href=\"https:\/\/twitter.com\/Zmidjan1\/status\/1829140623460614639?ref_src=twsrc%5Etfw\">August 29, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 id=\"un-premier-round-qui-en-annonce-dautres\" class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">Un premier round qui en annonce d&rsquo;autres<\/mark><\/h4>\n\n\n\n<p>Les strat\u00e9gies d\u00e9velopp\u00e9es par Gozem et Yango ces derni\u00e8res semaines montrent que ce premier round n\u2019est qu\u2019un pr\u00e9lude. Les deux entreprises se pr\u00e9parent sans doute \u00e0 une comp\u00e9tition plus acharn\u00e9e, qui pourrait remodeler le march\u00e9 des transports urbains au B\u00e9nin.<\/p>\n\n\n\n<p>Pour les consommateurs, l&rsquo;arriv\u00e9e de Yango est une opportunit\u00e9 pour diversifier leurs options de transport. Les critiques sur les tarifs de Gozem et la qualit\u00e9 du service ont pr\u00e9par\u00e9 le terrain pour Yango, qui tente de s\u00e9duire cette client\u00e8le avec des offres plus comp\u00e9titives. Les r\u00e9actions sur les r\u00e9seaux sociaux montrent que cette nouvelle comp\u00e9tition est attendue et que les utilisateurs esp\u00e8rent des am\u00e9liorations significatives dans les services propos\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">YANGO au B\u00e9nin !! gozem a maintenant un vrai concurrent !<\/p>&mdash; Mlle_B (@YBissola) <a href=\"https:\/\/twitter.com\/YBissola\/status\/1821864012205690880?ref_src=twsrc%5Etfw\">August 9, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p> Les consommateurs peuvent esp\u00e9rer des b\u00e9n\u00e9fices de cette rivalit\u00e9, avec des services de meilleure qualit\u00e9 et des tarifs plus attractifs. Pour Gozem et Yango, ce n&rsquo;est que le d\u00e9but d&rsquo;une confrontation dont l&rsquo;issue reste incertaine.<\/p>\n","protected":false},"excerpt":{"rendered":"E-Mobilit\u00e9, B\u00e9nin \u2013 Depuis quelques semaines, le march\u00e9 b\u00e9ninois des transports urbains est anim\u00e9 par un v\u00e9ritable duel&hellip;\n","protected":false},"author":4,"featured_media":7799,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"standard","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[57,110],"tags":[41,778,779],"class_list":{"0":"post-7798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-a-suivre","8":"category-business","9":"tag-benin","10":"tag-gozem","11":"tag-yango","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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